high-technology in its business – it is Nokia’s recognized brand image and this strategy was very successful.
Regional Characteristics Added
Nokia’s brand slogan is ‘connecting people’. It foresees itself as the link between people. It considers ‘human’ first and competes in aspects such as convenient UI and simple design. Moreover, its mobile phone is appropriately priced to
of scale
Customer switching costs
Capital requirements
Incumbency advantages independent of size
Unequal access to distribution channels
Restrictive government policy
The intensity of rivalry is greatest if:
Competitor are numerous or are roughly equal in size and power
Industry growth is slow
Exit barriers are high
Rivals are highly committed to the business and have leader ship.
powerful technology.
3) History
1. The roots of radio frequency identification technology can be traced back to World War II. >>To warn of approaching planes while they were still miles away but had problems figuring out who’s enemy or allies so The Germans discovered that if pilots rolled their planes as they returned to base, it would change the radio signal reflected back.
2. Watson-W
Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a
high-quality casualwear at reasonable prices based on its SPA (Specialty store retailer of Private label Apparel) business model, which spans product design, manufacture, distribution and retail.
The first UNIQLO store opened in 1984. In 1998, our fleece campaign sparked a UNIQLO boom across Japan. Subsequently, we weathered a period of falling sales and operating profit but quickly boosted perf