Consistency with Self-Concept
Our mental view of who we are
self-concept help us define who you are
owning this brand is important to their self-definition and
is personally relevant
Values
Beliefs about what is right, important, or good
Consumers motivated to attend to and process information
when they find it relevant
Goals
Outcomes that we would like to ach
3) Baseball-related behavior of Primary Target Market Segment Model
Following story is the example of Primary Target Market Segment Model’s Baseball-related behavior.
EX) College student Mr. Lim
Mr. Lim is the maniac fan of LG Twins and he is attending university in Seoul. He starts his morning with The LG Twins cheer song as wake-up morning calls ringing. Monday morning, he checks the LG T
1. Introduction
‘My sweet Seoul’ is a drama to show a plain 30’s women’s life and love. The heroine named 'Eun Su' represents a typical Korean woman, living in today's society. Her mundane life is appropriate to describe our daily consumption. ‘Jae In’ is a daughter of rich man and jewelry designer. She always dreams for romantic love and someday she received a special customer. In a