Brief Intro : Intel
The leader in the semiconductor industry is unquestionably Intel. Following Intel’s lead are AMD, Cyrix, Digital, Motorola, etc. in CPU manufacturing. Intel has abandoned memory division back in 1985 as the Japanese firms became more competitive and gained chunk of the world market share. From then on Intel has concentrated on developing microprocessors along with other p
Ⅰ. Introduction
1-1. The reasons why our team choose Lotte Hotel.
Lotte hotel was founded in the spirit of contributing in the modernization and advancement of Korea’s hospitality industry and building a hotel of world-class scale and facilities to represent the fast-growing Seoul.
The reason why our team chooses the Lotte hotel is that Lotte hotel is the first domestic hotel brand to
high-technology in its business – it is Nokia’s recognized brand image and this strategy was very successful.
Regional Characteristics Added
Nokia’s brand slogan is ‘connecting people’. It foresees itself as the link between people. It considers ‘human’ first and competes in aspects such as convenient UI and simple design. Moreover, its mobile phone is appropriately priced to
1. Development of petroleum
Demand is increasing.
Reduce risk of dependence on Middle East.
Development of petroleum
Up stream
Development
Drilling
Production
Down stream
Transportation
Oil refining
Sale/Market