data already exists for several years. But lack of mgt capability on huge and unstructured data, it was thrown out or used as a sample. However as tech grows, there’s a possibility of analyze Big data.
Big data can be used to create added value on business.
Therefore, the importance of analytics is growing faster than at any time in history.
Thus, It is time we need profound comprehensio
Bit: Binary Digit (0,1;Y,N;On, Off)
A smallest unit of data
Byte: Combination of BITS which represent a CHARACTER
Field: Collection of BYTES which represent a DATUM or Fact
Record: Collection of FIELDS which reflect a TRANSACTION
File: A collection of similar RECORDS
Database: An organization’s Electronic Library of FILES
Entity: A person, place, thing, or event about which information m
CRM은 1990년대 후반 이후에 등장한 개념으로 현재 CRM과 관련된 연구는 활발히 진행되고 있으며 최근에 많은 학자들과 실무자들을 중심으로 다양한 정의가 내려지고 있다 이를 소개하면 다음과 같다.
가트너 그룹(Gartner Group)은 CRM에 대하여 신규 고객 획득, 기존 고객 유지 및 고객 수익성을 증대 시키
성/연령/직업/거주지역별로 이용매장/구매제품/마일리지/쿠폰사용에 대한
구매실적을 분석
■ 방문주기/방문횟수/구매금액/최종 방문일 등 구매 행동 분석
■ 제품 선호분석을 통해 구매고객의 변화를 일일/주간/월간으로 파악
■ 일일/주간/월간 단위로 영업분석/재무분석/제품분석/매장분석
III. Overseas Chinese Capital in East Asian Region
1. Hong Kong
The population of Hong Kong is about 6.3 million and 98% of it is Chinese with 90% of them are from Guangdong province. The external structure of large corporates in Hong Kong seems to be westernized but the internal look shows rather family-oriented management system. Until 1988, ten family-owned companies dominated about 54