2. F.M.D (Foot-and-mouth disease)
1) Definition
Foot-and-mouth disease is an infectious and sometimes fatal viral disease that affects cloven-hoofed animals, including domestic and wild bovid.
2) Clinical signs
The disease is characterized by high fever that declines rapidly after two or three days; blisters inside the mouth that lead to excessive secretion of stringy or foamy saliva and
II. Namyang
Namyang has a good image by investing heavily in the Dairy product. Based on this background, Namyang has distinctive marketing strategies.
1. Product strategy
The most important feature of Namyang's marketing is the product diversification. Namyang produces a variety of products to respond to various consumer tastes. For example, to respond to the increasing interest in heal
(1) Macro-environment
Principally three things of macro-environment are raised as main reasons of Makggeoli boom. On a point of economic view, the international recession starting from the United States in 2008 has stimulated Makggeoli to be popular. More people drink relatively cheaper alcohol Makggeoli as they are badly off because of depression. The price of 750ml bottle of Makggeoli is 1,300