◆ 주제
재가노인식사배달 서비스(Home-Delivered Meal Service Program)
◆ 부제
고령화 시대, 노인급식(재가노인식사배달 서비스)이 나아가야할 방향은?
◆ 대상 선정이유
우리나라는 2000년을 기준으로 65세 이상 인구가 7%를 넘음으로써 UN이 분류한 고령화 사회로 진입했다.‘삶의 질’에 대한
service receiver tend to find out what they need or want, but in this case they are young to do this.
Their parent feel needs of extra education for the kids.
The second step of Consumer Choice
-Information search
눈높이 has been long time in home education service system, also ranked highly.
So actually they have their brand value, in this case the personal source can be very impor
Starbucks was founded in 1971
Presently the premier roaster of specialty coffee in the world
More than 17,000 stores in 55 countries
Problems of Starbucks
But, increasing the number of competitor coffee shop in Korea.
So, the Starbucks faces to challenge consisting their market share.
Therefore, we add to Starbucks coffee delivery service.
ServiceHighlights
“Enjoy your morning co
(1) the development of overseas markets, including China, Vietnam, and other South-east Asian countries, (2) strategic differentiation through higher quality goods and services, and (3) the building of an extensive distribution network by creating synergy among different channels. As such, E-Mart is preparing for another leap forward by opening 250 stores at home and abroad by 2015.
Ⅰ Concept History and Background
ⅰ Description of the product or service
We will make and sell a meal at the restaurant. It will be product. What we have difference from others is menu. We is going to sell only health food such as fruit, salad, protein things.
we will serve breakfast, brunch and lunch for people who don't have time to prepare their meal, and deliver at home, workplac