PONY MPR 실행 방안
PONY?
아메리칸 감성의 스포츠 클래식 브랜드
(American Sports Classic)
아메리칸 감성의 스포츠 클래식 브랜드인 포니
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스포츠 헤리티지를 지닌 PONY를
타겟의 라이프 스타일과 어떻게 접목시킬 것인가
우리의 과제는 스포츠 헤리티지를 지닌 포니를 타겟의 라이프스타일과 어떻게 접목시
Introduction of Pizza Hut
1958 Frank and Dan Carney open the first Pizza Hut in Wichita, Kansas.
1977 PepsiCo bought Pizza Hut.
1982 The UK joint venture started between PepsiCo and Whitbread.
1997 PepsiCo decided to focus on their drinks business.
As a result, TriconGlobal Restaurants was born, creating the largest restaurant brand
in theWorld.
2002 Tricon Global became YUM! Brands In
1. Company Overview
① Start the Business
As society developed, the economic level of public is much higher than past, so the cultural life becomes more important. But at the moment, cultural facilities are fairly short in number. Especially the cultural facilities that people in their 20s enjoy are mainly focused in only merrymaking place. We change this mind and encourage fresh and sound cul
1. Introduction.
1.1 Research Background
- Effect of Economic recession on consumer
These days, college students are suffering from economic difficulty due to the recent recession. Their biggest interest is in 'money'. This phenomenon has been caused by the global recession which led also to the domestic depression which is still ongoing. We could see this more clearly in a famous part
1. 중국경제의 고성장을 배경으로 외국기업의 대중 직접투자는 급속히 집중되고 있다. 이제껏 매년 300~400억 달러였던 대중투자는 지금 600억 달러로 늘어났다. 그 내용을 고찰해보면, 여태 중국을 수출거점으로 하는 생산공장과 같은 투자에 덧붙여, 중국의 시장개방과 함께 중국 내 시장을 겨냥하는 투