service leader. If we can get customers to associate the Zappos brand with the absolute best service, then we can expand into other product categories beyond shoes.
- Vision
Whatever you're thinking, think bigger.
Chase the vision, not the money.
Zappos decided to be the very best at delivering customer service.
- Revenue
$ 840 million (2007)
- Employees
U.S Employee 1,665
Abstract
Application of consumer behaviour in hospitality industry in particular has reshaped the customer decision process of service delivery. Especially the consumer decision model provides large opportunities to deliver individualized customer care and information to global target market.
Analyzing the research of consumer behaviour, the target can be used as a competitive market place a
service quality, service value,
emotional response & reputations gives to the customer
satisfaction and intentions of reutilization according to the
service relationship: (Thesis for a doctrinate-2010HY)
- Studies on the customer satisfaction of Seoul Municipal
Hospital services
- Studies on factors of patient’s satisfaction on outpatient
medical service
고객과 종업원 사이의 상호작용은 시장이 성공하느냐 실패하느냐에 중대한 영향을 미치는 요소이다. 특히, 서비스 질은 중추적인 역할을 한다. 종업원에게 평균 이상의 관심을 기울이는 회사는 대부분 가장 성공하는 회사가 된다. 성공한 회사들은 종업원들을 잘 훈련 시켜서 처음부터 적절한 서비스