hostile to the Korean
Create added value with CF, Drama, Game industry
Foreign country entry in the beginning (Age 13)
Proficient in singing
Living with natives, learning foreign language
Year 2002, first regular album
Fluent in English, didn’t inform nationality
Culture product’s elaborate plan
China entry planned
Chinese style group, member name
1-1. CESCO (Chunwoo Environment Service Co. LTD)
CESCO is the fifth biggest insect control company of the world, the biggest pest control company of the Asia. It provides total hygiene service about infectiousness malignant bacilli which can cause many kinds of disease and hamper a life environment. It has an advanced Research and Development system of pest control and the biggest plenty of cust
countries. And 72% of the people in the survey predict that the level of corruption will increase, 71% predict that the current government’s actions in the fight against corruption are ineffective [Exhibition11] (TI, 2010).
Culture and Socioeconomic Environment
Total employed people are 139,064(58.4%) in 2011, the most populous job is management, professional, and related occupations (139,06
countries signed the Kyoto Protocol in Kyoto, JapanAccording to Kyoto Protocol, 36 counties are obliged to lower their greenhouse gas emission by 5.2 percent of the amount of emission in 1990.The Kyoto treaty does not include developing countries since they produce less greenhouse gases, and they are too poor to spend money on the environment.
But developing country must participate in the near
Strategy Analysis (4P)
1) Price
Bean Pole is now a leading company despite the stagnation in the fashion industry in the late 80s adopting brand image value. Bean Pole’s marketers suggest leading brands should fulfill the two mandatory factors which are authority and social satisfaction. With these two factors, consumers are to think “I am different from others” or “I am high class a