BENIKEA = Best Night in Korea
Korea’s first-ever mid-low priced tourist hotelbrand.
The Ministry of Culture, Sports, and Tourism,
Korea Tourism Organization promoted BENIKEA
A larger influx of foreign leisure and business travelers.
Launching a domestic hotel chain to win some market share
Seoul’s 5-star properties charge high
Cheap but trashy motels
In general, to be ca
BENIKEA’s background
What is BENIKEA
BENIKEA, which stands for “the Best Night in Korea” is Korea’s first-ever mid-low priced tourist hotelbrand. BENIKEA means Korea’s best hotel that offers the very best in rest and relaxation.
With the support of the Ministry of Culture, Sports, and Tourism(MCST), Korea Tourism Organization(KTO) has pushed through with a project promoting BENIKE
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Ⅰ. Introduction: Why Information Systems in the Hotel Business?
1. The characteristics of hotel business
The hospitality industry is very customers oriented and should change easily on the customers' preference and the condition of management environment. And because the stratum of customers change very fast, the hotels should face the various of the customers demands, all around t
hotel and franchise company signed an agreement in 1977 and convention center accommodating 6000 people was opened in 1982. After that Sheraton Grande Walkerhill was promoted as an official brand in November 2002. SK Networks who was the largest shareholder at that time merged the Walkerhill in 2009 .
2. The History of S/W Seoul
1963. 4 Walkerhill opened
1978. 7 Changed the name into Sheraton
What is the Starwood?
The Starwood Hotels are part of the Starwood Capital Group, one of the largest hotel chains in the world
Starwood Hotels & Resorts Worldwide, Inc. owns, manages and franchises some of the most well-known brands in the hotel industry.
Starwood is a relatively young company, however they have a history full of stories of growth, innovation, and triumph.
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