Ⅰ. Introduction
ⅰ.several ways for gathering information
Our group chose industry after thinking it over thoroughly.
A lot of people use cosmetics everyday for many reasons such as beauty or skin texture or protection of skin. Recently, the number of men using cosmetics for their beauty keeps growing. So, we chose this industry and we found that Amore pacific and LG Household & Healt
Household International Inc, etc
4. HSBC Group Status
HSBC Group HSBC 그룹은 The Hong Kong & Shanghai Banking Corporation Limited 로 1950년대 중반까지 은행의 이름으로 발전을 해왔고, 이후 자회사를 설립 또는 인수하여 성장함
Brand Value 32위 (Financial Service 부분 중 1위)
Area 유럽, 아시아태평양, 아메리카, 중동, 아프리카 등 86개
Step 1. Identify the firm's existing vision, mission, objectives, and strategies.
1. Vision and Mission
- 인간의 정신에 영감을 불어넣고 더욱 풍요롭게 한다. 이를 위해 한 분의 고객, 한 잔의 음료, 하나의 이웃에 정성을 다한다.
2. Objectives
① 커피
- 최고 품질의 커피를 위해 항상 노력한다. 윤리적으로 구매한 최
E-commerce Issues
RCCL operates Web sites with customer booking capabilities for both Royal Caribbean and Celebrity Cruises. The two Web sites allow customers to experience what a RCCL cruise would be like, including a virtual tour of the various ships. RCCL is using the latest information technology software to manage its operations. Theses software packages enable the company to optimize decis
Ⅰ. Introduction
1. Introduction of the company
Amorepacific Corp. was established in 1945 with the name of Pacific Integrated Chemical Inc and renamed in 2006 as ‘Amorepacific’ to expand its business into the global market. The company has grown into the most dominant company in domestic cosmetics business with largest market share of 37%. It has a corporate vision of being an ‘Asia