Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discountstores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. Accordi
discount through partnership with many credit card companies.
Caffe Bene: The most famous Caffe Bene’s marketing strategy is an advertisement that appears in very famous entertainment media. Through a partnership with Sidus, they could broadcast the advertisement relatively easily. With a strong influence on the youth, Caffe Bene's main customers are young twenties. In addition to the coffee,
Discount events: every time and weekend new special discount products
Various assortment of goods using wide space of store.
Society-friendly marketing
Return the corporate profits to the society by the form of donation
By publicizing interest of the company to women’s human rights, appeal to Chinese women who have the ability to consume.
Th
stores in Gyeong-gi including Seoul, while it has only one store so far outside Gyeong-gi.
Opportunity includes the customers’ increasing interest in fast fashion. After the economic crisis in late 2008, consumers welcome the arrival of thrifty but stylish fast fashion brands. The fact that fast fashion is a growing market in Korea can be a huge opportunity to SPAO.
Meanwhile, the threat li
stores promote the first three types of products.
① Convenience products
Companies that market convenience products, especially in food or drink industry use pop-up stores and Vitamin Water from Coca Cola drew huge attention by opening one.
② Shopping products
Fashion industry is enthusiastic towards pop-up stores and, in reality they are used frequently. As the trends of fashion are cha