2) Competitors in China
(1) A foreign brand, combines leading-edge science and technology and functional cosmetics market secure
-China cosmetics according to the statistics of the site last year in the sales income China brand cosmetics sales is-wide by 60%, that amount is 90% of total sales.
-The highest market share LOREAL brand and top 10 in the amounts entered China mainland only
Mainland people are now better-educated, better-paid and they attach more attention to fashion and their personal image. They not only focus on improving basic living conditions, but are also keen to enhance their overall quality of life. Their increasing awareness of health, hygiene and appearance has made cosmetic products one of the consumption hotspots.
In fact, the pursuit of beauty and he
3-2. STP Analysis3) Positioning
- Luxurious and natural image
- Change existing emotion-oriented features to functional approach
- Emphasis well-being image by using natural plant extracts and mineral water
- Break away from cheap brand image through refined and clean interior of the store
- Korean wave star Kim Hyun-jung was appointed as a new model to target the Asian market
3
After World War II, the automobile industry had parted a lot to bring up Japan’s economy. Being one of the major car industries, Nissan was the most influencing and giant organization that even supported the whole Japan’s industries. Until the mid 80s, Nissan was a fear to western motor companies. Nissan had a strong elitism and pride. ‘Bluebud’ and ‘Sunny’, produced by Nissan popular
국내 맥주시장 소비자 특성
맥주 수요량은 가격에 민감, 브랜드 선택은 습관성
주된 음주 동기는 인간관계 – 인간관계(44.2%), 업무관계(14.6%), 행복/즐거움(12.0%)
음주자 비율의 점차적 증대 – 총 인구의 60% 이상, 20대 여성의 음주율 증가
2. 국내 맥주 산업의 발달 과정
조선 맥주 탄생 (1