brands. Also MIXXO and Forever21 is getting popular. SPAO is one of SPA brand in Korea but it doesn't really get succeed yet.
Not even marketing process, SPA brands is also famous by human resources management. GAP started SPA brands system and it has most time-honored working process. For their employees GAP made their company culture and respecting diversity each other. Also they have their
Abstract
This report deals with an interesting new trend in marketing, namely flawsome marketing. This term sits as part of a bigger trend towards humanbrands, it in terms of that consumer don’t expect brands to be flawless. In fact, consumers will embrace brands that are flawsome: brands that are still brilliant despite having flaws, even being flawed can be awesome; Brands that show some em
brand has a vision to put its brand philosophy on the succession of the coception of beauty and to give credit to the prescription as a global name-brand
A brand that pursues an epigyny of aesthetics
- By using the original resources from nature to take care of ones beauty, and
to develop an inter-relationship between human and nature
-To benefit the skin by making a body and mind that
Ⅰ. Hue-Place Brand 파악
1. Understanding Of The Brand
(1) Naming - HUMAN UNIQUE EMOTION PLACE
휴플레이스에서 휴의 의미는 한자로 휴식을 나타내며 영어로 HUE는 색조, 빛깔, 메이크업을 의미한다.
(2) Concept
1823의 Girl세대를 주요 타깃으로 하는 ‘Color Express 체험 공간’에서 스타일리시한 색조 화
We select the brand ‘Sulwhasoo’
A brand that pursues an epigyny of aesthetics
By using the original resources from nature to take care of ones beauty, and to develop an inter-relationship between human and nature
-To benefit the skin by making a body and mind that controls the inner side
-The combination of ancient wisdom and modern technology
3. Developing Advertising Str