Product Differentiation
At the same time Toyota has differentiated its cars from those of rivals on the basis of superior design and quality. This superiority allows the company to charge a premium price for many of its popular models such as its luxury car ‘Lexus’. Also, as a part of it, Toyota has now gained a lead in product with the Toyota Hybrid System. This gives to Toyota a luxury ima
production company and tries to be competent in price, quality and technology. Also, it is planning measures for the follower such as Chinese companies and putting spurs to structure global management system.
KIA produces many high quality cars in relatively low prices. Our team thought that KIA motors are doing well in domestic and abroad markets. However, if we found that KIA's shortages and
High quality with low price
Various promotion
Long guarantee term
Advertising
Brand Loyalty
Quality
Price
Toyota re-call
Financial crisis of US car co.
Succeed of other models
FTA
Economic crisis
Green economy policy
New model of competitors
I Sales Objective
Average Sales of Genesis
– 1900 in 2008
→ Increase Sales up to 4000
D. Promotion
The company uses the pull marketing to attract the consumers. For example, the company gives the customers gifts such as transportation cards or movie tickets if they buy the product. Also, if a consumer buys one box, you would get one box more during promos. Even though some consumers do not intend to buy the drinks made by Coca-Cola, these customers would be more likely to make a
products.
O5——S5:More opportunity in the capital market funding, make use of financial management to bring down the capital cost.
O6——S2、S3:Localization of human resources management strategies to attract local talents and reduce the cost of LG electronics.
O1——W1:Overcome manufacturing facilities to ensure that the manufacturing facilities and techn