and Kimberly Clark holds the rest of 70%. Owned by Mr. Kim Joong Kun right now, the company mainly produces almost all the products that are necessary for the healthand well-being of people such as feminine products, diapers, and even Kleenex. Besides the company's huge success, the company is special enough, for being the first-ever company to produce such items in Korea. Reportedly, it is e
introduced through the online shopping mall.
The number one of sales in online shopping mall in 3 months after introducing.
August, 2011: It turned over 1억 1천 만원.
It has kept the number one of sales in a market of chicken breasts.
The market of chicken breasts wasn’t developed.
Concerning about Diet andHealth was increasing.
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Niche Market
Big Opportunity
and decisions. It is the foundation of our Manifesto.
: To refresh the world in body, mind and spirit.
: To inspire moments of optimism through our brands and our actions.
: To create value and make a difference everywhere we engage.
▪ Coca-Cola Vision
Our vision guides every aspect of our business by describing what we need to accomplish in order to continue achieving susta
1. Introduction of the entire project
In this project, our group selected the casual dining industry and chose 2 companies out of the industry. The company we chose is Bloomin’s brands. The company we selected as its rival is Brinker international. We selected the casual dining industry because most of our members are majoring in food service management and also because the brand Outback is
Ⅰ. Introduction of ‘HEODAK’
▶Information about (주)얼떨결 and products
‘HEODAK’ is a brand name of products made from chicken breasts. The CEO of (주)얼떨결, HEO KYEONGHWAN (a comedian), exteriorized this in July, 2010. He was interesting in making a good shape himself so he used to buy chicken breasts. Using chicken breasts, he felt that buying, using, and keeping chick