HyundaiCard Company
Name: HyundaiCard Co., Ltd.
Established on June 16, 1985
Authorized Capital : \30trillion(30조)
Paid-in-Capital: \8.023trillion(8조23억)
Third Biggest company
in the Market
Business Policy
Hyundaicard’s marketing success example
Alphabet marketing
M – Motor (total service of cars)
Multiple service (various use of card point)
S (shopping) T (telec
Credit Card usage fees more than 200 trillion
The total quantity issued card 9246million -
The economically active population holding
about 4card per one person
The ratio of domestic credit card payment of
58%, cash 28%
Daily credit card usage more than 1 Trillion.
Daily average number of credit card using
862Million.
Purposes of Career Development Program
There are several objectives that Career Development Programs embrace as they are designed mainly to compensate benefits to both employees and the organization.
The first objective of CDP is to create and develop customized employee for the organization. In the career lifetime of an employee, Career Development Program plans their employee's career from en
3. Competitor analysis
last year, hyundaicard's share of the market is classified 10.9% exceeded the samsung card's 10.7%. viz, hyundaicard is make through with ranked third. of course, hyundaicard's competing firms is samsung but now we draw level with samsung's market share.
card and Samsung card>
Besides, there is a strong competitors, KB
KB card's share
card is securing a wide consumer base by developing a new concept card. Through the development of the 26 new cards, Hyundaicard is segmenting the consumer to increase the scale of the consumer in each concept card.
② KB Card
KB Card is the credit card brand of KookMin Bank and they tried to put up to Aaian finance of leading place. KB card is placed at second place in credit cardmarket.