IKEA offers a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. To make good products at low prices, it needs to develop methods that are both cost-effective and innovative. IKEA becomes one of the first manufacturers to produce furniture with patterns produced directly on fiberboard and particleboard. IK
1. What factors account for the success of IKEA?
① 낮은 가격 - 낮은 가격을 유지하기 위해서 매장 내에서 셀프서비스를 원칙으로 하고 있으며 모든 가구는 조립식으로 고객이 따로 비용을 지불하지 않으면 직접 자신이 조립을 해야 한다. 또한, 신제품 제작 순서는 가격을 먼저 책정 후에 그 가격에 맞추어서
Conclusion
About IKEA
The core value of IKEA is “to offer a wide range of home furnishings with good design and function at prices that as many people as possible will be able to afford.”
IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds and desks, appliances and home accessories. The company is the world's
* Swedish heritage
Ikea Swedish origins
It's no accident that the IKEA logo is blue and yellow. These are the colors of the Swedish flag. In Sweden, nature and the home both play a big part in people's lives. In fact, one of the best ways to describe the Swedish home furnishing style is to describe nature - full of light and fresh air, yet restrained and unpretentious.
Swedish lifes
Rapid urbanization after WW2
Things got tighter
A modern IT network enables to share info efficiently
Environmental pollution is raising its head.
IKEA offers flexible employment to meet the needs of co-workers and IKEA Company
Half of the co-workers work flexible hours or compress their work schedule, while others telecommute or job share (IKEA US)
IKEA wants that its employees focus on