participate in Ad,
Not just watch
1. Need for closure
2% Commercial strategy
- Unclosed story
- Make consumer to check ‘Full story’
- Using QR code
Provide consumers with an
‘incomplete stimulus’
Incomplete stimulus -> ‘attention’
2. False Experience Effect
Newbalance strategy
- Street fitting room -> mirror image
- Take a photo
TV advertisement
TV ad is..
Advertisement which is aired in television media.
most powerful advertisement method.
TV ad’s strength & limitation
-Show and Tell effect
-Image and sound effect
-Broad coverage
Strength
Limitation
- high cost
- Hard to Change
image to increase profit. By taking care of the idle assets in the company and using them for rental and lease purposes to further develop it as a high value-added asset, and endeavoring to research and develop in the bio-industry along with in-house development.
2.2 Global Market Expansion Strategy
If KT&G is implementing strategies in ways that they can compete with foreign tobaccos
Information System will be Virtual Reality (VR) meetings using computerized holographic projection, as these technologies have become available and is possibly being prepared and developed for mass marketing. As an obvious implementation of 3D Holographic Projection Technologies, virtual reality and spectral imaging will also be made available for sales presentations. By presenting the product
Yahoo
Little or no advertisement
Provide mainly search function and issues
Yahoo Korea
Moving image
Placement left and right
Bigger than any other image