1. 증강현실이란?
증강 현실은 (Augmented Reality, 이하 AR로 표현함)은 인간과 컴퓨터의 상호작용 및 의사전달에 이용할 수 있는 새로운 패러다임을 제공하는 기술 분야이다. 사용자는 컴퓨터 모델을 이용하여 생성된 현실성을 강조한 비 가시정보를 실세계 정보에 부가하여 상호 작용함으로써 현실 세계
20s ~ early 30s
who prioritize good dining atmosphere
Our product is one of western style foods that attract 20s~30s more than over30s.
Considering our product features, it seems not appropriate for family dining out but socializing with friends.
WHY NOT?
For healthy and well-being benefit,
there are better well-being foods other than hamburger
For good taste benefit,
the standard
4P Analysis
- Product : Music, Music Video, Concert
- Price : 10000 – 20000 won(Mostly Price of CD)
- Promotion : Simply selling CD& concert ticket by advertising(irregular)
- Place : Korea to Asian nations / All Asian nations’ record market(CD), Concert ticket promoting by internet or poster
As we can find in SWOT analysis SM have many strength and opportunity. B
Image
Even though the core customers of 20s and 30s have the tendencies which match our products they did not give a positive answer to the questions related to participation.
트레킹 불참 이유 응답자 수
힘들다 8 40%
등산이 싫다 2 10%
관심이 없다 2 10%
바쁘다 1 5%
귀찮다 1 5%
위험하다 4 20%
단조롭고 볼거리가 없다 2 10%
합계 20명(총 응답
1) Rivalry among Competing Sellers: Fierce to Strong
(1) Big Three U.S. Companies
Automobile companies are facing vigorous battle in North America, and some companies have to deal with their net loss and huge amount of debt. General Motors Co., Ford Motor Co., and Chrysler Group LLC, so called ‘Big Three’ in automotive industry got through major crisis in 2008, and GM ended up filing