McDonald's Korea introduced a new menu called 'Fresh Plus' in 2004. The purpose of this new menu is to improve the company's junk food image underlying the customer's perception. 5 months have past since the product was first introduced in Korea. The objective of our research is to find out whether 'Fresh Plus' has given any positive effect on improving the strong fixed image of McDonald's.
Introduction
We can experience the world through visual images
So. We should know meanings and intentions in visual images
Among the visual images, we select Music video
Especially sensational Music video at that time
, and
- We will try to fine meanings and intentions with theories we learned
Significance of the project
2.3. Compound retrieval
When using compound word, we can separate similar images such as sky and sea. This word is hard to be separated by color or shape. Text can be a useful vehicle by searching images. For example, we typed word 'blue', 'snow', and 'tree'. Although Google image retrieval is based in keyword and idee visual search lab is based in tag, we can get result which is similar to res
Advantage
Bridge the semantic gap between users and retrieval system
Disadvantage
No one-to-one correspondence between words and meanings
Text-based image retrieval should be developed with the content-based image retrieval.
4. Regression analysis
4-1 Tourism destination image depending on PPL effect
We analyzed that PPL give what kind of effect on to Cognitive, Emotional tourism destination image. In other words, we took linear regression analysis to know the Cognitive, Emotional tourism destination image depending on PPL effect. Through the variable calculation, we got the mean of PPL effect. We set this to