“Do you know Hyundai Car’s CSR?” and “If you know that, the campaign is what?” The result is that: only 18% people know the Hyundai Car’s CSR (Graph 2), and they know only ‘gift car campaign’ or ‘bus concert’ implemented as TV commercial.
These results showed temporary advertising, Hyundai Car current do, is difficult to build continuous image and relationship with public.
commodore(43-bus), so customer who watch a homepage feel dissatisfaction and confused. also hotel far from the subway station. Customer limousine service providing by passenger van reducing hotel commodore image.
2. Hotel interior approach
Corridor's light so dark, feeling visiting commodore hotel people gloomy and shadowy mural decoration decreasing mural value. also celling not fixed
Tagline ‘So easy to enjoy,
So hard to forget’
The promotion campaign
’Milllennia mania’
‘Live it up’
‘Singapore roars!’
Why repositioning?
Surprising Singapore
New Asia- Singapore
Expression all that can be found and experienced
in Singapore!!
It is not just a name.
‘New Asia – Singapore: the concep
4P Analysis
- Product : Music, Music Video, Concert
- Price : 10000 – 20000 won(Mostly Price of CD)
- Promotion : Simply selling CD& concert ticket by advertising(irregular)
- Place : Korea to Asian nations / All Asian nations’ record market(CD), Concert ticket promoting by internet or poster
As we can find in SWOT analysis SM have many strength and opportunity. B
image "Stylish "in young generation's mind.
3. Competitive advantages of S beer
1) S-beer came out of the beer market aimed to catch ‘Cafri’, which is number one beer in the premium beer market, by selling more than 1 million boxes. By now, the market share in beer industry, HITE beer has about 52%. It’s more than 48% which is Cafri and Budwiser’s marke