1.Diction: Denotation and Connotation
-Denotation: the word names, describes, or narrates, presumably considered in a detached, scientific, and descriptive manner
-Connotation: accumulation of emotional associations that a word has gathered through its history or acquires in a given setting
3.4 Identifying goals of organization
Hitler identify and declare their(Germany) organizations vision clearly. Before identifying vision, valuing present situation, predicting future streams and valuing organizations potential should be confirmed first. Hitler also knew this clearly before declare his thought about the vision. Earlier than the time he achieve dictator power, he had inspected pre
이미지들은 어떻게 형성되는가? 그것들의 효과는 무엇인가? 인구통계학은 어떻게, 그리고 어떠한 종류의 이미지들을 읽어내는가? 이 장의 주요한 관심은 이러한 방식으로 이미지들을 보는 것으로서, 시각 문화의 요소들 내에서 그것을 어떻게 읽을 수 있는가에 집중하고, (그것을 예시하는 능력을 파악
can be regarded as extreme misogynic line.
-Distaste about his unfaithful mother is moving to the ophelia, and finally is moving to the whole of woman.
Laurence Olivier's (1948)
·Indecisive Hamlet→Hamlet hesitated to kill King Claudius
·Elsinore castle→prison image, secret room→Hamlet's psychology
·There is no Fortinbras→Claudius is described as a bad man
rhetoric in Western
thought, metaphor has played an important role in various forms of communication,
and advertising is arguably among the domains that most favor the deployment of
an arsenal of metaphors to persuade people. Research has suggested that three out
of four headlines or taglines in print ads use figurative words (Leigh 1994 ), a trend
that has increased over the past decades (Burger