of the history by selecting another chapter from the drop-down menu on the right.
On May 1, 1889, Asa Candler published a full-page advertisement in The Atlanta Journal, proclaiming his wholesale and retail drug business as "sole proprietors of Coca-Cola ... Delicious. Refreshing. Exhilarating. Invigorating." Sole ownership, which Mr. Candler did not actually achieve unt
celebrity to endorse some products also entails high risks. As many people know, the image of Coca-Cola was damaged by Rooney's scandal. Caution is needed for celebrity advertisements.
7. Logistics
Coca-Cola has no centralized logistics strategy. Logistics is one of the functions that Coca-Cola leaves into the hands of its bottling partners all over the globe. This means that the means of a
of athletes have petitioned Gatorade to be selected for the next REPLAY game, scheduled for 2010.
Regional Gatorade sales increased by 63%.
Goes beyond simple advertisement
Establish Gatorade Sports Science Institute
Shows Gatorade’s deep dedication to sports
Provides reliable sports & health information
Customers exposed to Gatorade brand
GSSI as means of production & improvemen
1. Introduction
Our group will present the two theories on Ardono and Benjamin’s’ explanation about the difference between the concepts ofimitation. Also, we will talk about our conclusion from these explanations and how we concluded the imitation in positive effects that can be explained based on our topic, fashion.
2. Phenomenon of Fashion Industry
1) Present state of fashion industry
Yunji. In these two ads, by using two young models, Gas WhalMyungSu targeted 20s and 30s.
Also two ads used 'Present Orientation - Executional Item'Cultural Values Reflected in Advertising Message between U.S and Korean Television Commercials (cho at al. 1999), so associtated youth with the product and imprinted it to consumers. In addition, a direct message about indigestion made their new