Distilled spirits Market
Distilled spirits markets around the world is at the scale of 153 400 006 000 million which is approximately 1.5 times the size of the winemarket and the consumption of U.S. distilled spirits is increasing steadily. Increased 7.2 percent from 1998 to 2002, the U.S. relies on imports for 40 percent of the demand.
Distilled spirits group is the largest con
market there are strong competitors such as beers, whiskies and wines. For some reasons, Soju has been losing its portion of market. But still, soju is most important beverage in korea.
Every soju has its own characteristics. For soju, there are three big features. I’ll call this as ABC which means Alcohol, Bitter taste and Cheap price. Let me show this by a table
Table1 Alcohol Bitter Cheap
the foundation of our economy since 1960s.
② Liquor industry saves our farms
To produce liquors, raw materials are needed. Corns, barleys, and rice can be examples. Although domestic materials are 6~7 times more expensive than imported, we use fixed amount of domestic raw materials every year. Therefore, it can help to increase earnings of farmhouses and then economize foreign currencies
marketing plan that keep rapid growth competitor in check.
2. Explanation about JinRo and 참이슬
(1) The birth and present
JinRo is being loved as national alcoholic drink was established by pure national capital in 1924. JinRo is exporting giseng liquor, plum wine to Japan, U.S, Southeast Asia, Europe and developing continually.
JinRo extended alcoholic beverages business besides
markets. Since merged with Jinro in 2005, Hite Jinro have became the best liquor company. Now, Hite Jinro is dealing with various liquors such as Whiskey, Wine, Soju, Brew, and so on.
However, As market share of Hite beer gradually decreased in 2008 yearly, finally, Cass beer of OB beated Hite beer in 2011. Also, Not only market share, but also brand value evaluation rate decreased, which sho