spendimpulsively and irrationally. This shows form of currencies makes consumer confidence. (Novemsky, Nathan, KahnemanDaniel, 2005)
Consumers buy products for satisfaction in practical or functional aspect, or for meeting their own hedonic desires. For that reasons, although utilitarian products are valued by functional performance and satisfaction of basic desires, hedonic products are estima
WestpacImpulse Saver
: Helping people save as impulsively as they spend
목 차
01. Westpac
02. 실행배경
03. 캠페인 실행
04. 캠페인 결과
Westpac
01 Westpac
뉴질랜드의 주요 6개 은행 중의 하나로
본사는 호주 시드니에 위치
호주에서 그대로 옮겨온 은행
1861년 뉴질랜드에 오픈
2011년, 120만 명이 넘는 고객과
전국적으로 200개가
fall behind than others. That anxiety is one of the major causes, which can be a trigger of mental problem in modern life. Since well-being syndrome has been social trend and mental illness has been a major issue to overcome. The worst fact is that some people try to relieve mental stress by negative measures such as drinking alcohol, social withdrawn and spending a large of money impulsively.
gonna be playing
in this casino.
I like this place.
Im gonna be spending
some money.
I hope I win some money
and...
I just need someone to keep track
of what Im spending...
cause Im an impulsive gambler.
Can I get a rate card?
I got it.
He gave it to me.
Good.
Take this $
to that cashier...
and cash it in
for dollar tokens.
Hell note on the rate card...
the amount youve cashed
and the time of d
important to companies. In a nutshell, GIORDANO’s target consumers prefer quality to brand, and they purchase products on a plan rather than on impulse, at least in fashion.
③ Fashion tendency
GIORDANO targeted the fashion followers who are very sensitive to fashion tendency, not the fashion leaders because more than half of the people in their 20s to 30s think they are fashion followers