3. Cultural environment
1) Prevalence of Lookism
- Recently, a plastic surgery and an online recruit company conducted a survey on the importance of appearance to 1,264 people. 98% of the respondents said "Appearance influences the success intheinterview," and 94% of interviewers confessed that they consider the appearance of the applicants during theinterview.
2) New words for fashionable
market size, based on top 8 companies’ sales, is about 4,191 억원 which is 12.1% increase compared to the last year, 2002.
Whereas fast food market is in maturing stage, family restaurant market is yet in growing stage.
Steak & Salad
For family & friends
Localized dishes
Abundance with luxury
Steak, bushman bread & sweet potato
Targeted women intheir 20s~30s
Outstanding service
intheir 20s and 30s. Known as the "want-it-all" generation, they tend to buy cloths frequently to keep up with fast-changing fashion trends. Under their "fast-fashion" system, they provide customers with new products on a weekly basis and in limited amounts. Experts say this tantalizes customers who often feel that "I may lose my chance unless I buy it now."
Industry watchers point out that a s
are 30~40s are actively participating to boom of Facebook.
Facebook also recognizes changing of technology related to SNS services and provides proper services. Facebook is appropriate to mobile environment while other competitors, such as Myspace and Youtube, have strength in sending photos and videos. According to ‘E-marketer’, American market analyzing company, the most favorite
the brightest minds to interact freely, so the unexpected can emerge.
We invite new thinking, so even more fantastic ideas can evolve.
Creativity is our essence.
We take chances. We exceed expectations.
We help dreamers dream.
Ⅱ. 3C
1. CUSTOMER
Present PS2’s main customers are male who live inthe urban area and from their 20s to 30s who are economically independent. Our team ha