Ⅱ. Main body
1. Leadership
1-1. Management philosophy
1) Do they have mission?
① Evaluation
Evaluation(I ): very good ( ) good ( v) average ( ) bad ( ) very bad ( )
Evaluation(E): very good ( ) good (v ) average ( ) bad ( ) very bad ( )
② Reason
▷We will focus our energy on performing services that are consistent with our mission by de-centralizing authority, empow
항공운송시장에서의 상품, 시장과 고객
항공운송시장에서 판매되는 상품은 무형의 서비스로서 일반적인 개념의 상품과는 크게 다르다. 시장의 구성에 있어서도 역시 여행의 목적과 대상에 따라 상이한 세부시장으로 나누어지며, 시장의 고객도 다양한 여행자집단으로 구분된다. 운송서비스로 구
in-flight F&B
2000 - Introduction of Global Alliance "Sky Team"
2001 - Korean air ranked by IATA as world's 2nd largest commercial cargo enterprise for 4th straight year
2001 - Korean Air becomes first Asian carrier to receive B737-900
2002 - Korean Air receives 'Best Cellar in the Sky' award from Business Traveller
2005 - Korean Air receives 'Outstanding Dispatch Reliability' from Boe
Major aspects of the marketing plan
Awareness & Market share
Targets : Busy working women
Young housewives
People who have to control their weight
People have eating disorder
(EX. Anorexia ,bulimia)
Distribution complement : kindergarten, hospital
in-flight
Ⅰ. Introduction of the project
ⅰ. Reasons of Selection: JetBlue and Southwest
The US passenger airline industry is competitive and highly sensitive to GDP and economic situations. And their profits are sensitive to changing fuel costs, average fare levels and demand of passengers. Once unexpected situations happen like inclement weather, international events and terrorism, passenger demand