mobile sales to increase.
3) The demand for mobility increases
As the economy grows and the industrialization accelerates, the demand for mobility increases. India is experiencing rapid economic growth, mainly driven from the service sector, such as IT. In such economic structure and circumstances, major cities in India face various mobility challenges. In India, the demand for mobility is g
Mobile Divide
According to appear smart phone, occurred new divide
-Access
-Utilization
Demographic
Generation
Older generation vs Younger generation
Older generation vs Older generation
Class
Have smart phone vs No smart phone
Have smart phone-device divide, OS divide
Education
Highly educated
Less educated
mobile games sector by crafting award winners in a diverse portfolio of games. GAMEVIL is well known for revolutionizing the sector with its original and innovative mobile games, backed by unparalleled expertise in advanced mobile technology. As a world class leader in mobile games publishing, GAMEVIL continues to lead the sector with a commitment to establish mobile as the definitive mass market
class of computer program-level services used to include specific controls for location and time data as control features
Device Manufacturers
Samsung, Apple
Content Provider
3rd parties (restaurants, etc.)
Location Provider
Telecommunication companies (KT)
LBS Provider
Groupon, Foursquare, etc.
An active service requires the mobile handset owner to request or demand a location
Class Indexes
○ Computerized status index (CSI)
ー A modern index used to determine social class through education, occupation, residence, and income.
○ Status Crystallization
- When consumers are consistent across indicators of social classincome, education, occupation, etc.
- It's difficult for marketers to neatly categoriz