Biggest cosmetic company in South Korea, with 39% market share (1st)
Powerful and well established brand shops (ARITAUM, ETUDE, Innisfree), with 25% market share (1st)
Wide range of brands and diverse product lineup, with about 30 brands
Net sales 69.3 billion won, Operation profit 14.8 billion won in the first-quarter
Overseas expansion, in more than 10 countries, from France, C
3. DR. NATURE, Brand Concept and Value Proposition
DR. NATURE’s primary focus will be on safety and natural freshness. Its brand concept will emphasize being truly ‘natural’ and also functional, being effective on prevention of eczema, herpes, and atopy, thus assuming the role of a ‘doctor’. As of now, most of the products sold in the baby skin care market are advertised as “gree
Table 2.2 The 7S Analysis of KB
1. Strategy
The current strategy focuses on maximizing and maintaining their market share over the private banking mainly from the retail finance. The income is mostly from household customers since KB holds the largest number of customers in the private banking market. Based on the dominance over the private banking, they are currently putting priorities in de
rate an e-learning business.
First, from the perspective of regarding teachers as suppliers, it can be said that the bargaining power of suppliers is medium at present but rising as well. Teachers could be the most important factor or suppliers for e-learning business companies to thrive. This has been the most pivotal element for Megastudy’s continuous success in Korea. Thus, if Megastudy pen
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