block toy market, Lego has taken Oxford's market share, becoming the market dominator. It has many popular franchise, as well as long history and better quality compared to Oxford. On the other hand, Oxford has lower price at the cost of poorer brand image.
We segmented customers into three groups of kids, parents and kidults, and we believe Oxford should target the last one to increase its br
is a practice of putting two or more separate products together and selling them together as a single unit and price. Bundling is done when the producer or seller expects to earn more profit when selling products as a bundle rather than at individual prices. In terms of economic effects, bundling possesses reduced dispersion of willingness to pay and increased barriers to entry.
block grants - Scope of purposes
First are categorical grants. That is grants that must be used for particular objectives as specified by the donor and agreed to by the recipient. (특정한 목적에 사용됨)
Second are so called block grants which provide assistance for fairly broadly defined functions (e.g., community development, social services) and leave the recipient more discretion in
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
1. Introduction of Hotel
1-1 History
-Ambrose Lee upgraded the resort's villas, installed a sophisticated water-recycling plant and started rearing fish using sustainable stock for the resort's on-site restaurants. Then he established the Marine Ecology Research Centre (MERC) to boost diminishing numbers of giant clam.
1-2 Location
-Kota Kinabalu in Malaysia is located on the edge of the