Direct Sourcing Strategy
중국 현지 공장설립 전략
장점
안정된 후 가격경쟁력 확보 e.g. CaliTech 과 TexaTech
단점
많은 시간, 비용, 노력 소모
높은 퇴거장벽
원하는 투자 수익률을 달성하는데 걸리는 시간
중국 전문가의 부재
실패사례
한국 야쿠르트의 러시아 공장 설립 시도
Indirect Sourcing Stra
a lot of to mass media, magazines, Internet etc..
What is the goal of advertising?
The rising interest through Direct / indirect experience in the iPhone
+ Access rate rise of App Store.
IPhone App Store that delivers scalability and distinguish advertising.
Curiosity through advertising/Stimulate consumer desire
Increase IPhone sales Activate App Store
indirect competitor is beauty salons where semi-permanent lip make-up surgery is available. Our product has more promising competitiveness as ours has lower price with high efficiency, compared to the luxury brands such as Dior. Also, the semi-permanent lip make-up surgery may be convenient but makes it hard for the customers to change the color of their lips easily on a daily basis. The product
2.2 Indirect threat
According to the PEST analysis, it is possible to divide into direct threat and indirect threats. Through analyzing the threats, finding out the critical threat then establishing an action plan to deal with the critical threat will be concluded.
1) Requiring substitute for oil
As many developed countries used huge amounts of oil when stepping into better life, skyrocke
respect to the needs of the target market, anticipated changes in these needs, and how well the firm's products presently meet these needs.
c. External environment
External environment includes relevant external factors - competitive, economic, sociocultural, political/legal, and technological - that can exert considerable direct and indirect pressures on the firm's marketing activities.