Chapter 1
The Airport Enterprise : Role and Scope of Activity
1. The Role and Scope of Activity of the Airport Enterprise
공항의 기업으로서의 역할과 범위
1) 공항
① 항공 운송 시스템의 필수적인 요소로 지역경제와 삶의 질을 높이는 절대적인 역할을 한다.
② 본래부터 복잡했던 관리 조정 양상을 포함한 다수
1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex
Actively Using Outsourcing
Nokia could acquire distribution channel between product and customers with relatively low cost by outsourcing. Since distribution channel is not directly related to product quality, Nokia could gain competitiveness by outsourcing or having alliances with local corporations.
2.2.4 MARKETING AND SALES
Building ‘Brand’
Brand consulting company called Interbra
industries became active CSD industry gets profit together.
-Well being trend, were the threat for CSD industry
People started to feel that the CSD is bad for health. They start to buy non – carbonated beverages like juices, sports drink, or water.
Exhibit 7 Non-Alcoholic Refreshment Beverage Megabrandsa, 2004 and 2000
But this threat became another opportunities for CSD industry.
1. Leisure as Big Business
Changing demographics
11th largest industry profits in 2006
Annual revenues of over $100 billion
Triad—amusement, entertainment, recreation leisure activities
Entertainment content—live performances (theatre, musical concerts), interactive experiences (recreation, amusement parks, travel, gaming) and media (m