Case Study ① – Successful : Chorok Maesil
Price strategy
To give the image that this is a luxury drink which are made of good materials, we adopted middle-high price strategy
Main target: The customers who have a degree of purchasing power and are relatively inelastic.
Distribution strategy
Independent marketing channel in which the direct investment cost is low (Agency
Disclaimer
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responsively. Also, a price of Cabbage is much affected by the special distribution system which is the speculative vegetables bought in lump sums at fields called 밭떼기. It’s very similar with a future market in an aspect of mechanism determining price before shipment.
Cabbage price in Korea shows huge variation due to these characteristics every year. Prices of cabbage has collapsed ju
to the price elasticity of demand in salt, since the salt is inelastic we can realize the fact that the less the elasticity, the more the gravity of advertizing in revenue according to
So, Adverting is indispensible in the domestic salt market and now many companies are trying to make an effort to diversify products and prices. There are examples as bellow.
Diversifying prices
responsible to purchase agricultural products from principle suppliers, such as producer, producer organization, collectors and vendor of wholesale market, to sell this product to customers. Thus, there two markets which is purchasing market that made deals between variety suppliers and few buyers of big marts, and sales market that made deals between few branches of big marts and numerous custom