of franchise includes rights associated with the sales. This contract permits trade names, logos, images, etc., and helps set of goodwill and gives license.
(2) The requirement for establishment of Franchise
The following requirements are for establishing of franchisees contract.
a. Permission of sales displays
The franchisee's sales should be related to the franchisor's sale cover
2) Facilities
- Marriott international
Marriott International is a leader and strong competitor in a variety of industries, including hotels and motels, food service, facilities management, retirement communities, and vacation interval ownership or time-shares. The Marriott family, the company's founders, owned a 21-percent interest in the company in the mid-1990s.
Marriott's primary enterpris
of time. These processes reduced production time also increasing sales figures. Also, unlike foreign brands which concentrated on mass production, Bean Pole focused to meet the satisfaction and the taste of Korean consumers. Bean Pole invested 3.7billion won for three years facilitating the largest scale fashion database, Samsung Fashion Institute. Here, it provides information regarding fashion
1. Introduction of the entire project
In this project, our group selected the casual dining industry and chose 2 companies out of the industry. The company we chose is Bloomin’s brands. The company we selected as its rival is Brinker international. We selected the casual dining industry because most of our members are majoring in food service management and also because the brand Outback is
1. Introduction
Purposes of analyzing Starwood & Marriott
This paper analyses and compares two major global hotel chains, Marriott International, Inc. and Starwood Hotels & Resorts Worldwide, Inc. Both chains have extensive investments in and outside the US. They have very strong brand names and are quite competitive. However they differ in their strategies, like the market segment e