and archives, lima catalog, mansfield catalog, ATI catalog and network catalog.
(Picture 6) search result of Ohio State University library
However, unlike Postech library which offers web-bridge at each search result data, Ohio State university library has only one "integrate search menu" on the right side of their website to link other databases. Especially, the OPAC of Ohio
integrity of information but Google entered China engaged in self- censorship. Regardless of legality, this can be justified or blamed by different aspects.
3.1 Google should have entered China and engaged in self-censorship.
Google made a decision to enter China according to the Utilitarian approach. While removing some search results is inconsistent with Google’s mantra, providing no infor
Quick concession
Eliminate the chance of discussing on initial offer
Intimidation
Threats counter party when they lack of strong BATNA.
Mistake 1
Fail to formulate effective negotiation strategy
Mistake 2
Fail to encounter Gekko’s tactics
Mistake 3
Fail to shift the negotiation into integrative one
→ only focus on one issue(share price)
→ competitive negotiati
integrated customer acquisition strategy that reflects a sophisticated understanding of the economics of an on-line business. Whatever CDnow’s ultimate fate, other virtual merchants can learn a lot by taking a close look at its strategy.
When Jason Olim was 19, a friend introduced him to Miles Davis’s classic album Kind of Blue. Entranced, Olim went searching for more of Davis’s recording
+ Bennett : “판매자가 자신의 상품이나 서비스를 다른 경쟁자와 구별하기 위해 사용하는 명칭,용어, 상징, 디자인 혹은 그 결합체”
+ 브랜드는 단순히 어떤 제품이나 기업의 이름뿐만 아니라 제품과 기업의 무형적인 가치까지포함하게 되는데, 이를 브랜드 자산(Brand Equity)라고 한다.
브랜드 네이밍