itself from other members
in the system.
Niche players represent the bulk of the
ecosystem.
Niche players are responsible for most of the
value creation and innovation.
3.3 Niche strategy - Nvidia
A designer of integrated circuits known as
graphics accelerators.
Nvidia dose not have own plants.
leverage the manufacturing platforms of two
keystone companies.
Integrated Hotel Information System, customer who had ever used any service of Shilla hotel will be recorded and stored into database for later use. This means, for instance, you visited Shilla hotel Jeju on last October and asked for 8 pillows in your room, and then visit Shilla hotel Seoul on this June the people on front desk will ask, “How was your trip to Jeju Island? Shall we prepare for
the core competencies that allow Ryanair to practically and wisely designs suitable airline operations within the bracket of their marketing network services in a market standard-based perspective. Ryanair needs to be goal-oriented and must not stop to rejuvenate and change their marketing plan strategies from time to time in order to re-invent the performance process upon the upgrading of rules
Information Processing Model of Communications
� 사람이 커뮤니케이션에 설득되기 위해서는 여섯 단계가 있어야 한다.
By. Prof.William McGuire (Univ.Yale)
1. Exposure: 커뮤니케이션을 보거나 들어야 한다.
2. Attention: 커뮤니케이션을 주목해야 한다.
3. Comprehension: 커뮤니케이션의 의도된 메시지나 주장을 이
/ Why should retailers use AR?/
Advertising campaigns can become stronger
Navigation around warehouse area will be easier
Extra information will improve the shopping experience of the customers
Product catalogs can be visualized
A 3D product view will create a selling opportunity
Customers can be encouraged to buy with AR offers
Customers can be lured inside the stores
/ AR in Tourism /