Part 1. Environmental Analysis The Globalization of Footwear Industry
External Environment
The Globalization of Footwear Industry
Features
high labor intensive
less capital and technology intensive.
slow pattern of technology changes,
footwear market does not increase rapidly.
International outsourcing structure to Asia’s countries
Nike’s Vision & History
changing? What are the underlying drivers of change and how might those driving forces change the industry?
1. Rules and Regulations on Golf Equipments
The most competitive golf equipment field is the driver market. Especially, because clubs have huge effect on its driving distance, manufacturers tried to develop technologies that can increase distance. Yet, due to problems derived from gol
Changes
Along with increased affluence and an ability to spend more on luxury handbags, the rise of mass media, 24/7 cable news channels and the internet have brought new awareness to the mass of how the rich and famous live. This has given people everywhere a growing appetite for the good life and the feeling that it is within one’s grasp. Female consumers now tend to closely look at what ce
change of media. Because of these issues, companies have to develop new business model and must prepare in these like changes.
2.2 Internet Ad. Industry
In 2007, Subprime mortgage crisis occurred in the states, the US economy approached in depression because of liquidity problem of finance. US’s recession spread to global depression, and stock price collapsed. That brought stagnation in in
3. Expanding Investment on Endorsement with Tour Professionals
Because it became difficult to diversify products due to regulations, golf equipment manufacturers relied more on endorsements of famous touring professionals. As the number of people interested in recreational golf boosted after Tiger Woods’s appearance in 1995, the number of people exposed to golf broadcasting or golf magazines