Intention)에 영향을 준다.
3) 기술수용모델의 태동 및 기본 전제
① 확산 이론의 확장 ⇨ 정보기술수용모형
로저스는 새로운 미디어의 수용 및 이용 행태를 설명하기 위해 확산 이론을 제기하였다. 로저스는 확산이론을 통해 뉴미디어 기술과 같은 새로운 미디어는 다른 사람들의 채택이 계속될
use will sometimes be low
Low motivation for practice, for reading directions and for formal training
=> Design methods need to focus on enabling the development of an instant mental model that allows useful interaction
Example of The Dutch railway company
Mismatch of designers’ intention and the users’ Mental Model at the Level of Task Delegation.
Descriptive vs. Analytic Models.
Product Specific Risk
Will the product perform as I expect?
→ Delivering the required benefit
Am I doing the right thing?
→ Improving Self-image
Can the product hurt me?
→Affecting Health and LifeCan I afford the purchase?
→Providing value for money
What will my peers think?
→Result in Responses from others
How much time did I expend to purchase? →Compensating Time
to tell him that the car needed some repairs and that they had taken longer than had been expected. I drove up to the place where we had planned to meet and saw Dad Waiting patiently on the corner. I apologized for being late and told him that I`d come as quickly as I could, but the car had needed some major repairs. I`ll never forget the look he gave me.
내가 영화를 보고 있었더라는
to stay reasonable accommodation and to enjoy unforgettable experience. Since they make a reservation in advance of visiting the city, FIT tourists save the expense by using cheaper accommodations such as guest house, Han-ok, residence. Instead of lots of lodging expense, those travelers want to experience others. For example, according to travel company data, Japanese prefer touse business hote