1. Leisure as Big Business
Changing demographics
11th largest industry profits in 2006
Annual revenues of over $100 billion
Triad—amusement, entertainment, recreation leisure activities
Entertainment content—live performances (theatre, musical concerts), interactive experiences (recreation, amusement parks, travel, gaming) and media (m
participate in Ad,
Not just watch
1. Need for closure
2% Commercial strategy
- Unclosed story
- Make consumer to check ‘Full story’
- Using QR code
Provide consumers with an
‘incomplete stimulus’
Incomplete stimulus -> ‘attention’
2. False Experience Effect
Newbalance strategy
- Street fitting room -> mirror image
- Take a photo
/ Why should retailers use AR?/
Advertising campaigns can become stronger
Navigation around warehouse area will be easier
Extra information will improve the shopping experience of the customers
Product catalogs can be visualized
A 3D product view will create a selling opportunity
Customers can be encouraged to buy with AR offers
Customers can be lured inside the stores
/ AR in Tourism /
interaction with each other. More processes are complex with more errors. This picture below shows error when I drag and drop the item in cart.
But these drawbacks can be modified by improving their infrastructure and inspecting their error and fixing. So this shopping process can offer consumer significan
organizations is limited in duration are likely to see
their organization in competition with other organizations
the entertainment norms embodied in television’s appearance
#
of performance notion should mesh with the business norms
of pro?t in such a powerful way that newsworkers holding
professional norms experience an ongoing con?ict between
entertaining and informing