price than luxury brand’s cosmetics
Appealing to customers : ‘function’ not ‘sensibility’
Blind test between MISSHA’s cosmetics and luxury brand’s cosmetics
⇒ Result : MISSHA’S cosmetics quality is more
Giving satisfaction to customers
through low price and high quality
Increasing sales in short-term
→ Because this marketing is interlinked with recession
I-1. Reason for Selection (Current Market Situations)
SNG's market scales continue growing up rapidly, 76,000,000 U.S dollars in 2008 will grow up more than 10 times in 2 years. it is expected to reach 826 million U.S. dollars in 2010. and it represented to increase about 30% than last year.
I-2. Research Subject
Hypothesis
SNG has several problem in present and would happe
I. Why Pizza-Hut?
Pizza Hut is a subordinate company of YUM Brands, Inc. Pizza Hut Korea opened their first restaurant in Itaewon in 1985. It had been using the catch phrase, “함께 즐겨요, 피자헛” which reminds people of joyful time with close people having Pizza Hut Pizza. It also has various records that prove high satisfaction of the customers or their strong brand power. In fact,
As consumers interest on coffee increases, a size of the coffee franchise market is continuously expanding. The coffee franchise market has become saturated these days, and coffee brands are struggling to survive from overflowing market. Naturally, marketing strategies, which contribute to increase the brand’s market share, are coming up as current issue. This research paper is going to study a
cause the coffee culture today, especially in Korea, is now highly developed with many demanding convenience.
• Can promote that tea products are ultimately a good-tasting and beneficial product! In fact, benefits of tea include prevention of aging, allergies, bone strength, cancer, weight loss and etc. With the society moving towards well-being society, promoting the benefits of tea in t