commodore(43-bus), so customer who watch a homepage feel dissatisfaction and confused. also hotel far from the subway station. Customer limousine service providing by passenger van reducing hotel commodore image.
2. Hotel interior approach
Corridor's light so dark, feeling visiting commodore hotel people gloomy and shadowy mural decoration decreasing mural value. also celling not fixed
Ⅱ. MARKETING 전략
제품을 판매함에 앞서 제품을 통한 가치와 이미지를 판매해야 합니다.
식음료 시장과 계층적/이미지적으로 분리된 NEW CATEGORY MARKET을 만들어야 합니다.
Heavy Drinker를 고정 고객화 시켜야 합니다.
20대 Young Target을 적극적으로 유인해야 합니다.
식.음료 + 책 + 멀티 + 휴식의 엔터테인먼
파스쿠치의 마케팅 전략
카페 파스쿠치 유래 및 연혁
20세기 말 안토니오 파스쿠찌(Antonio Pascucci)에 의해
몬테펠트로(Montefeltro)에서 시작
본격적인 사업확장_
마리오 파스쿠찌(Mario Pascucci)에 의해
20년대 초 커피원두를 주석냄비에 볶아 새로운 맛과 향을 만드는 실험이 성공
몬테체리뇨
20s ~ early 30s
who prioritize good dining atmosphere
Our product is one of western style foods that attract 20s~30s more than over30s.
Considering our product features, it seems not appropriate for family dining out but socializing with friends.
WHY NOT?
For healthy and well-being benefit,
there are better well-being foods other than hamburger
For good taste benefit,
the standard
I. Why Pizza-Hut?
Pizza Hut is a subordinate company of YUM Brands, Inc. Pizza Hut Korea opened their first restaurant in Itaewon in 1985. It had been using the catch phrase, “함께 즐겨요, 피자헛” which reminds people of joyful time with close people having Pizza Hut Pizza. It also has various records that prove high satisfaction of the customers or their strong brand power. In fact,