♦ THE MISSION AND VISION OF BIOTHERM HOMME
The mission of Biotherm Homme is “To study cosmetology from the point of view of skin’s biological makes up in order to develop effective and advanced formulas.” In addition, the Vision of Biotherm Homme is “A tailored solution for every man.”
Mission is appropriate to the reason of company‘s existence. Even though this mission is not
Ⅱ. period of popularization of men's suit in Korea
(1945-1964)
● 1945 - After the Independence from the rule of Japanese imperialism,
custom-tailored men's wear market is formed.
● 1950s - The Korean War became the turning point of Korean apparel
history. Politicians and the elite wore custom-tailored
men’s luxury goods sales increased by 10%. This showed that there is a new trend of men consuming luxury goods even more in Korea.
Ranking of luxury brands
Brand Rank Brand Rank
Hermes 4rd ( World ) Channel 2~3rd( Asia )
Louis Vuitton 2nd~3rd( Asia ) Gucci 2rd( Asia )
Cartier 5th( World ),3rd Bvlgari 5th(World), 3rd( Asia )
Tiffany 3rd( Asia ) Dior 3rd
Ferragamo 3rd( Worl
Korean Wave started with the rising popularity of Korean pop stars such as Ahn Jae-wook. More recently it extended to a boom in Korean-made TV dramas such as Winter Sonata and Autumn in My Heart, and movies such as JSA,
2. The flow of the Korean wave
The origin of the Korean wave(Hallyu) dates back to 1997, when "A Wish Upon A Star," a story of a poor woman courted by two wealthy men, was br
Korean masks have been used for funerals, curing ceremonies, satirical plays, and pure entertainment for centuries.
- Incidentally, to western eyes the red color of this mask makes Choegwari appear somewhat demonic, but that is not the Korean interpretation. In many regions, white masks represented young women (or occassionally young men), red masks were for middle-aged people, and black ma