Ⅰ. 개요
모든 과학은 이론과학과 실천과학으로 구분된다. 전자가 사물의 본질이나 현상의 법칙적 관계에 관하여 이론적인 인식을 획득함을, 다시 말하면 개개의 사실이나 인식을 통일적으로 설명할 수 있는 일정한 보편성을 지닌 체계적인 지식을 전개함을 주된 과제로 함에 반하여 후자는 실천적
제1절. 연구 배경
얼마 전, 타임지가 아시아판을 통해, 한때 콘크리트 정글로 상징되던 서울이 그린오아시스로 성공적으로 탈바꿈한 사례가 홍콩이나 베이징과 같은 아시아 대도시들에게 그린드림(green dream)의 희망을 심어주고 있다고 보도했다는 기사를 접했다. 타임지는 청계천복원이나 대중교통
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
3. Alternatives
We’ll going to suggest our alternatives. We’ll discuss the solutions from one of the major dairy firm’s point of view.
1) Outsourcing intermediate channel
We can outsource intermediation to reliable intermediate agency. Then we can focus on our production.
2) Internalizing intermediate channel
Another solution of managing supply chain is vertical integration. W