Before I cover the topic, I want to ask a question for everyone here.
What is international political economy?
Does anyone has any opinion?
There are a lot of definitions on this study, but personally, I think international political economy is a field studying how international politic and economy are closely linked beyond national barriers in the era of globalization.
More specifically, yo
in total sales. Its net profit was KRW 11.9 billion .
B. International Expansion History
Nongshim is famous for its great success in the instant noodle market not only in Korea, but foreign market like China, USA, etc. Currently it has been focusing on expanding its business area to premium instant noodle market in China and this chapter will cover Nongshim’s international expansion history.
uses habitually coffee is the best country to export coffee mix.
5) An approach method of topic
In this report, topic access method is American market as target market and explain strength and weakness of coffee mix. Also, for successful globalization of coffee mix, we are going to discuss about market analysis, strategy of entry, SWOT analysis, strategy of targeting and marketing.
1. With which of the international competitors listed in the case is it most interesting to compare Inditex’s financial results? Why? What do comparisons indicate about Inditex’s relative operating economics? Its relative capital efficiency?
GAP H&M Benetton Inditex
ROIC -0.15% 24.16% 11.20% 27.24%
Return on sales -0.06% 9.60% 7.05% 10.46%
COGS/sales 7