customer responsiveness. As the business environment becomes increasingly competitive both domestic and abroad, POSCO has made clear from this organizational change that evolving into a more customer-oriented firm is key to attaining sustained global competitive advantage.
The new executive post of CTO is responsible for the firm’s overall technological strategies. As will be discussed furthe
customer oriented marketing strategy will improve customer satisfaction.
Theory and Literature review
1. Situation analysis
Situation analysis is the planning process beginning with an in-depth analysis of the organization's internal and external environments and customer environment. This analysis focuses on the firm's resources, strengths, and capabilities vis-a-vis competitive, custome
♦ Analysis of Internal Market
Customer oriented service
Provide Fly&Drive Service relating flight
Package service affiliated other tourism packages
Handle various events(discount by membership grading system etc)
offer special membership discount in Jeju since 2011
Because of various service price is more expensive than others
Serve variety service(WIFI, Full tan
자신이 특별하다는 느낌을 갖도록 해서 long-term customer(오랜 기간 동안 고객이 되는 고객)가 회사에 충성을 다하도록 한다.
organization's customer mix (회사 이미지와 서비스 질에 영향을 미친다. 그래서 회사 이익 측면 뿐 만 아니라 고객만족을 위해서도 customer mix를 관리하기 위해 노력을 기울여야 한다)
I. Introduction: Google
Despite its humble beginning as a research project by Larry Page and Sergey Brin in 1996, Google attracted a vast majority of Internet users worldwide at its beginning. Swiftly evolving through a series of product developments, acquisitions, and partnerships, Google apace outgrew its competitors, Yahoo Search and MSN Search, and continued to grow. As of May 2009, Google h