1.Internal problem in the Northwest airlines
Divert flights to another city or cancel them!
Airline officials in Detroit
Airline’s operations center in Minneapolis
Northwest Airlines’
meteorology department
Airline officials in Detroit
Northwest had several noises within the third layer of communication
Message ContentChannelEnvironment
The noises within those issues
by acquiring others
Over 50 Brands in more than 100 countries
인수*합병을 통한 분산정책
브랜드에 대한 완벽한 애착과
동기부여, 효율성,
역동성의 지속적 유지 관리
Advantage
Advertising
International Development
Financial and Legal Services
A Learning Organization
Informal Networks and Information Exchange
Corporate Entrepreneurs
LVMH
Top Market Leader
The Highest Gross Margin & Royalty
Grew by acquiring others
Over 50 Brands in more than 100 countries
Advantage
Advertising
International Development
Financial and Legal Services
A Learning Organization
Informal Networks and Information Exchange
Corporate Entrepreneurs
Strategic Option
거대 기업형태 및 현 조직체계 유지
사업부 축
Issues & Problems
Issues
Increased Competition
Government Regulations
Anti-smoking Movement
Problems
Failure in Targeting Youth
Loss of Brand Image
Org. & Governance Problem
Government Regulations
Marketing restrictions
Increasing non smoking zones
High taxation
Org. & Governance ProblemInternal corruption due to high pressure in sales figures
Ownership conflicts raised b
Is it good to choose China for its first international expansion?
If yes, Which strategic direction it should choose?
Which Entry mode and target market will be best fit?
Possible problems & How to solve these problems?
LOW
Korean firms have shown no considerable results
300 e-learning firms in China, but most companies operate in niche markets
Market itself is still growing