by acquiring others
Over 50 Brands in more than 100 countries
인수*합병을 통한 분산정책
브랜드에 대한 완벽한 애착과
동기부여, 효율성,
역동성의 지속적 유지 관리
Advantage
Advertising
International Development
Financial and Legal Services
A Learning Organization
Informal Networks and Information Exchange
Corporate Entrepreneurs
LVMH
Top Market Leader
The Highest Gross Margin & Royalty
Grew by acquiring others
Over 50 Brands in more than 100 countries
Advantage
Advertising
International Development
Financial and Legal Services
A Learning Organization
Informal Networks and Information Exchange
Corporate Entrepreneurs
Strategic Option
거대 기업형태 및 현 조직체계 유지
사업부 축
International” (Now, A&P Financial co. Ltd)
1999-2001 Hived off subsidiary companies
(Progress, Happy Lady, Yes Capital, Partner Credit, Women Credit)
2002 The Law for Private Financing Suggested
Registered, Limited Rate of Interest to 66%
2003 Started to administer Credit Scoring System(CSS)
Have Evaluated Customer’s credit rating objectively
2004 Formulated Brand Identity as Rush&
I-2. Company Analysis
1. Auction founded in 1996. ((주)일사랑정보)
Auction started business in 1998
changed the brand name to "Auction" in 1999.
2. Auction took 80% of total market share.
3. However, after the launching of G-Market, Auction's
market share decreased.
→ In 2006, Auction was deprived of No.1 position.
I-3. Comp