Acquisition Strategy (260 stores)
Established Wal*Mart and Sam’s Clubs
Sales more than $10.7 billion
Established its own stores
Bought the Supermercados Amigo (32 stores)
Purchased ASDA chain (256 stores)
The largest profit among international market
Heavy competition against Sainsbury
First international venture
Bought Canadian Woolco (122 stores)
Similar market conditi
International bond market
단기자금을 조달하기 위한 간접금융시장인 유로 커런시시장
(Euro currency market)에 대칭되는 시장
- 주로 장기자금을 조달하기 위한 직접금융시장
- 국제본드(international bond)란 차입자의 소재국 이외에서 판매되는
채권
Euro bond
Ⅰ. 정의
한 나라의
"Few of us know even simple facts about the geography, culture, and economics of countries other than our own. Even fewer people have at their fingertips details that tell whether their goods will sell in a particular market.“
(Cavusgil, 1985)
We can measure international market on a factors mentioned above. Then we attempt to contribute to the development of an extended frame
Diversification
The company's diversified business operations in domestic and international markets facilitate it to service wider customer base.
BLMN offers a diverse portfolio of restaurant concepts to cater its customer's needs.
The company operates its business under five restaurant concepts, Each of these concepts offers different dining experiences to the customers.