Strategies>
- To selectively expand its channels of distribution in important markets around the world without compromising the value of the TIFFANY&CO. trademark;
- To provide superior customer service;
- To maintain an active product development program;
- To increase its control over product supply through direct diamond sourcing and internal jewelry manufacturing;
- To achiev
#Internal Marketing strategy(내부 마케팅 전략)
내부마케팅은 직원을 위한 마케팅으로 훌륭한 과업을 소화하기 위해서는 최고의 사람들이 고용되고 유지되어야 한다는 개념이다. 즉 직원의,직원을 위한,직원에 의한 마케팅이다. 1차고객인 직원의 문제를 해결하는 것이다.
서비스문화의 수립(Establis
1-3. Global Marketing Strategy: International Menu
As you know, McDonald’s has built the world famous fast food franchise restaurant and as an international strategy, it has various menus according to the country’s culture or religion.
India
ⓜ Hamburgers do not contain beef meat or pork meat because of Hinduism and Muslim, thus chicken and lamb are the major ingredients for patties.
marketing strategy will improve customer satisfaction.
Theory and Literature review
1. Situation analysis
Situation analysis is the planning process beginning with an in-depth analysis of the organization's internal and external environments and customer environment. This analysis focuses on the firm's resources, strengths, and capabilities vis-a-vis competitive, customer and environmenta